A creative digital product designer
About
I am a versatile product designer with love of code. I began my career at design agencies where I designed consumer applications and propeitery hardware interfaces. I later transitioned to in-house product design, where I primarily work on SaaS applications. Currently, I lead the design team at an AI startup called Gretel.ai
I live in Las Vegas, Nevada with my wife and tabby cat. I enjoy my morning coffee, working on hobby projects, reading science fiction, and continuous self improvement.
Methodology
My work lies at the intersection of design and engineering. My approach emphasizes design that goes beyond visual storytelling, focusing on the entire product experience. I know that without an underlaying system, design is just decoration.
Roles
Gretel.ai
I joined Gretel as a founding designer in early 2020. I worked closely with the founders to establish the company's brand identity and took ownership of the cloud console product. Following our beta launch later that spring, I assumed the role of Head of Product Design. In this position, I continued to oversee product design and established several key areas, including our internal design system, brand design, and product marketing.
In the fast-evolving field of generative AI, we continuously learn, rethink, and adapt to technological advancements. Each day presents new challenges to address, and Gretel remains at the forefront of innovation.
Hart
I joined the Hart product design team as a senior product designer, where I played a key role in establishing the first on-site patient clinic in partnership with Western Digital. In 2018, the company shifted its focus from consumer products to becoming a healthcare data exchange partner.
During this time, I served as a staff product designer and worked on several products, including a patient portal, a clinical viewer, a hardware tracker, and a virtual health assistant.
Phuse
Phuse was a now-defunct design agency based in Toronto. During my time at Phuse, I worked with notable clients such as Acorns, Gopuff, NASA, Cashcall Mortgage, and others.
Usability Pro
Usability.pro was a design agency specializing in developing software for proprietary devices such as medical lab equipment, hospital devices, and in-flight entertainment.